[ENG] [Brand] Time & Time Homme

1. Handsome and Time

Handsome is the parent company of Time Brand, and is developing various businesses from apparel to food and beverage to cosmetics. Time Brand is one of the flagship fashion brands within Handsome Group, accounting for approximately 16.7% of Handsome Group's sales as of 2020. The following is a pie graph of Time Brand's sales share. Handsome provides competitive products and services in various business fields, and in the field of cosmetics, in particular, it has popular brands in developed countries such as 'Dear Dahlia'. Also, as a clothing manufacturer, we maintain cooperative relationships with global conglomerates. Currently, Handsome is strengthening its competitiveness through brand diversification and entry into the global market. To this end, the fashion business, including Time Brand, is making efforts to strengthen design capabilities and pioneer various distribution channels. In the future, the company's goal is to maintain competitiveness and drive growth by launching innovative products and services through convergence with digital technology, as well as responding to environmental issues such as carbon neutralization.

 

2. The History of Time

The Time brand was founded in 1998. Since its founding, Time has established itself as one of Korea's leading fashion brands, producing products with sophisticated designs and high-uality materials. TIME introduces a new collection every season and consists of various product lines. In addition, TIME is gaining popularity not only in Korea but also in Asia and Europe and is striving to establish itself as a global brand. The Time brand consists of two lines, 'Time' and 'Timehomme'.

 

3. Time's lineup

'Time' mainly provides products made with basic designs and materials, and has various items such as T-shirts, knitwear, and pants. 'Timehomme' is a classic casual line that uses refined designs and luxurious materials to present products that can feel splendid and sophisticated. Both lines of the Time brand are made with high-quality materials and sophisticated manufacturing practices. Prices for Time brand products vary. Pricing is determined by product design, material and manufacturing method. In addition, the Time brand often runs discount promotions, which provide consumers with additional price benefits. Products of the Time brand are made with sophisticated designs, high-quality materials, and high-quality manufacturing methods, and represent Korea's sophisticated fashion sensibility. Products of the 'Time' line use simple yet unique designs and basic materials to match various styles, and items such as T-shirts, knitwear, and cardigans are especially popular. The products of the 'Timehomme' line are characterized by luxurious materials and sophisticated designs. Items such as suits, shirts, and leather jackets are particularly popular, and are also popular among men who enjoy a business casual style. In addition, the Time brand designates October 10th as 'Brand Day' every year, and provides various events and benefits to strengthen communication with consumers. In doing so, the Time brand is strengthening its emotional connection with its consumers.

 

4. Time-related homepage and website information

The official customer center and website information of the Time brand are as follows. Official website: http://www.timehomme.com/ Customer center phone number: 1522-0082 (Weekdays 09:30~18:00 / Closed on weekends and holidays)

 

5. Time designer's evolution

Designers of the Time brand have changed with the times.

The following is information about the designers of the T

ime brand, in chronological order.

Choi Seung Jo is the founder and designer of the Time brand.

He has been leading the brand's development since its founding in 1998.

Lee Jae Eun (Lee Jae Eun) Joined the Time brand in 2003 as the main designer.

She is one of Korea's leading designers in the field of design.

Choi Hyung Joon (Choi Hyung Joon) Since 2013,

he has been the main designer of the Time brand.

Combining traditional design with a modern touch enhances the appeal of the Time brand.

Yoon Suk Chul joined the Time brand in 2021 as a new designer.

Designer Yoon Seok-chul previously runs his own brand called YCH (Yoon Chang-ho) and is one of Korea's leading designers.

 

6. Time vs Time Homme

Time and Time Homme are both representative clothing brands in Korea.

However, these two brands are different in terms of gender, target audience, and brand concept and style. Time is a women's apparel brand founded in 1996. The brand concept is "a woman with various charms". It is known for its stylish design and high quality materials. The target audience is women in their 20s to 40s, and we offer a variety of lineups from casual to dresses. Time Homme Time Homme is a men's clothing brand founded in 2002. The brand concept is "stylish men". Like Time, it is known for its high-quality materials and stylish design. The target group is men in their 20s to 40s, and we offer a variety of lineups from casual to formal wear.

Features and Pros and Cons Time, as a women's brand, offers a wider product lineup. It is also known for its sophisticated designs and high-quality materials, making it popular with women who want to buy quality clothing.

Time Homme is a men's brand known for its sophisticated designs and high-quality materials.

Compared to TIME, the product lineup is somewhat limited due to the narrow target audience, but it offers a variety of styles from formal to casual to satisfy the diverse tastes of men. Both TIME and TIME HOMME have different brand concepts and styles, as well as different genders and target audiences. However, both brands are known for their sophisticated designs and high-quality materials, and while Time and Time Homme are both representative fashion brands in Korea, each has its own characteristics. TIME aims for a more classic and luxurious atmosphere, and is mainly targeted at young people and middle-aged people.

On the other hand, Time Homme pursues a sporty yet casual atmosphere, targeting a younger audience. Time uses delicate details and luxurious materials to release products that give a vintage yet classic feel. In particular, there are many products with feminine sensibility in women's clothing products. In addition, Time discloses the production process on its website and provides detailed information about the product to give customers confidence. On the other hand, Time Homme emphasizes sporty design and easy fit. In particular, menswear products stand out for their neat and stylish designs. In addition, Time Homme launches products that reflect fast-changing fashion trends and adopts a strategy of distributing products at popular price points. These characteristics also affect the customer base and brand image. Time has a more mature and luxurious image, mainly targeting the middle and upper class of consumers.

On the other hand, Time Homme has a sporty yet youthful image, targeting mainly the young and middle class.